A popular Dutch youth programme Juf Roos is a great hit amongst pre-school and kindergarten children. For programme producers and licence holders Blooming Media and Sony Music the obvious next step was to create Juf Roos merchandising.

Establishing an agent to take care of merchandising activities was easy. However, Blooming Media and Sony Music had no clear idea or concept as to the products and their design. For both of these, they turned to Creators Dock.

Setting the style

Our in-depth knowledge of the children’s market helped us to pinpoint the likely commercial winners. Next step was to draw up a style guide featuring all Juf Roos merchandising possibilities. Providing a clear overview, this guide helps retailers to pick and choose their favourite merchandise. It also includes made-to-measure options made out of ‘pre-fab’ building blocks listed in the guide.

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